In cities like Medford and Bend, athletic facilities have done more than just create spaces to kick a ball—they've become community cornerstones that boost local revenue, attract families, and enrich our schools with dynamic extracurricular programs. It's high time Ashland considers a similar playbook by investing in a state-of-the-art sports park that can transform community life, stimulate the local economy, and foster an environment for everyone—from bustling families to individuals seeking a vibrant community—while enhancing real estate appeal and supporting thriving schools.
A Winning Strategy from Medford
Medford’s sports complexes, such as Rogue X and Lithia & Driveway Fields, have not only revitalized local recreational opportunities but also had a significant economic impact. In 2024 alone, these facilities generated over $20 million through events that attracted thousands of visitors, bolstered local businesses, and created a vibrant lifestyle hub for families. Moreover, research exploring the relationship between collegiate recreation facility usage and academic achievement found that high users of such facilities were 3.1 times more likely to achieve a GPA of 3.8 or above. This study—conducted by Rajeeb Das, Shaun Boren, Marty Dempsey, and colleagues—highlights how accessible, quality recreational facilities can lead to improved academic outcomes. You can read the full study here.
The Case for Ashland
Imagine Ashland as a community that welcomes not only home buyers but also families in search of a well-rounded, active environment—a place where top-notch education is complemented by robust athletic programs, excellent coaching, and well-maintained fields. Currently, some of our local sports facilities remain underutilized, not because our community lacks a passion for sports, but because these facilities are either in disrepair or inaccessible to the public.
There’s even talk of repurposing a field near Ashland High School for lower-income housing. While affordable housing is crucial, this proposal might inadvertently diminish the extracurricular opportunities that many families value when choosing a community. Evidence from Medford—and insights from Bend, where investment in outdoor and athletic amenities has attracted families despite higher home prices—suggests that a dedicated sports park in Ashland could be a magnet for new residents, generate economic growth, and provide invaluable support to local schools by promoting both academic excellence and holistic development.
Learning from Bend’s Success
Bend, Oregon, offers another powerful example. The city’s commitment to outdoor and athletic facilities has not only attracted families but also enhanced the overall quality of life. Bend's schools and community programs thrive because the city understands that excellent recreational amenities are essential for community growth. Their success shows that with the right investments, Ashland can also create a community where education, health, and recreation go hand in hand.
A Call to Action for Ashland City Planners
Ashland has a unique opportunity to replicate these successes by investing in and modernizing its sports facilities. A new sports park would not only boost economic revenue but also provide a competitive edge in attracting families seeking an active, community-centered lifestyle for their children. With documented successes in cities like Medford and Bend—and supporting evidence that accessible recreation facilities can significantly enhance academic outcomes—it’s clear that a well-planned sports park can yield a win-win scenario: a thriving local economy, enriched school programs, and a vibrant, inclusive community.
Rather than sacrificing our athletic spaces for alternative developments, let’s seize the moment to create a legacy of active, healthy, and engaged living for generations to come.
Sources & Further Reading
- Medford’s Recreational Facilities Generate Millions in Economic Impact – Medford, OR official website
- Visit Bend – Information on Bend’s thriving outdoor and recreational scene
- Local reports on the proposed field reallocation near Ashland High School (e.g., Ashland News, 2024)
- Das, R., Boren, S., Dempsey, M., et al. "Exploring the Relationship Between Usage of Collegiate Recreation Facilities and Academic Achievement." Volume 45, Issue 1. Read the study here.
Join the conversation—share your thoughts on how a dedicated sports park can transform Ashland’s future, enrich our schools, and build a community where everyone feels welcome!